Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/ce1geke/public_html/dev/creativeyr/wp-content/plugins/gravityforms/common.php on line 1125

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/ce1geke/public_html/dev/creativeyr/wp-content/plugins/gravityforms/common.php on line 1162

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/ce1geke/public_html/dev/creativeyr/wp-content/plugins/gravityforms/common.php on line 1166

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/ce1geke/public_html/dev/creativeyr/wp-content/plugins/gravityforms/common.php on line 1188

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/ce1geke/public_html/dev/creativeyr/wp-content/plugins/gravityforms/common.php on line 2847

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/ce1geke/public_html/dev/creativeyr/wp-content/plugins/gravityforms/common.php on line 2854

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/ce1geke/public_html/dev/creativeyr/wp-content/plugins/gravityforms/common.php on line 2867

Notice: Undefined index: action in /home/ce1geke/public_html/dev/creativeyr/wp-content/themes/yrke_2018/functions.php on line 2

Notice: Undefined index: action in /home/ce1geke/public_html/dev/creativeyr/wp-content/themes/yrke_2018/functions.php on line 7

Notice: Undefined index: action in /home/ce1geke/public_html/dev/creativeyr/wp-content/themes/yrke_2018/functions.php on line 12
Team Kubwa Campaign – Creative VMLY&R

Team Kubwa Campaign

The loyalty programme dubbed “Team Kubwa”, is the first of its kind, that helps painters enjoy rewards each time they purchase Crown Paints, as well as gain specialised skills training, making painters ‘professionals’ in their field.

Categories: Advertising, Brand Identity
Year: 2019
Client: Team Kubwa

WORK:

A loyalty programme using mobile phone as its platform dubbed ‘’Team Kubwa’’ was born. The initiative being a first of its kind helps painters enjoy rewards each time they purchase Crown paints as well as gain specialised skill training making painters ‘professionals’ in their field.

IMPACT:

Within 8 months of the programme launch, Crown Paints had registered 70,000 loyal, trained painters, ran 6 successful promotion campaigns with over 50,000 gifts redeemed across the country. Today the company has spread its Team Kubwa reach on social platforms to 1.2 million people and 50000+ on painter engagement.